Why is Diligent Media falling/rising?

As of 24-Sep, Diligent Media Corporation Ltd is experiencing a decline in its stock price, currently at 4.66, which reflects a decrease of 0.12 or 2.51%. The stock has underperformed its sector today by 1.25% and has been on a consecutive downward trend for the last two days, resulting in a total decline of 5.28%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The company has a negative book value and weak long-term fundamental strength, with net sales growing at a mere 56.57% over the last five years and an operating profit of 0%. The recent financial results show a significant drop in profit after tax, and the stock is considered risky due to negative EBITDA and high debt levels.
In the broader market context, Diligent Media's short-term performance has been notably poor, with a 1-week return of -4.70% compared to the Sensex's decline of only 1.18%. This underperformance is further highlighted by the stock's year-to-date return of -26.96%, contrasting sharply with the Sensex's gain of 4.58%. The falling investor participation, evidenced by a 7.03% drop in delivery volume, adds to the negative sentiment surrounding the stock. Overall, the combination of weak financial performance, high debt, and underwhelming market returns contributes to the stock's current downward trajectory.