Why is Dish TV India falling/rising?

As of 10-Jul, Dish TV India Ltd's stock price is currently at 6.01, reflecting an increase of 0.12 or 2.04%. The stock has been on a positive trajectory, gaining for the last six consecutive days and achieving a remarkable 20.44% return during this period. Additionally, it has outperformed its sector by 1.93% today. However, despite these short-term gains, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength, as evidenced by its poor EBIT to interest ratio and consecutive negative results over the last seven quarters. The stock's long-term performance has been underwhelming, with a staggering decline of 60.90% over the past year and a lack of domestic mutual fund investment, indicating potential investor hesitation.
In the broader market context, Dish TV's recent performance stands in stark contrast to the benchmark Sensex, which has remained relatively flat with a change of -0.06% over the past week. While Dish TV has shown a robust short-term return of 20.20% in the last week, the benchmark's slight decline suggests that the stock's rise may be more reflective of company-specific factors rather than overall market strength. This divergence highlights the stock's volatility and the risks associated with its negative fundamentals, which could impact its sustainability in the longer term.