Why is Dish TV India falling/rising?

As of 11-Jul, Dish TV India Ltd is experiencing a decline in its stock price, currently at 5.71, which reflects a decrease of 0.3 or 4.99%. The stock has recently underperformed its sector by 2.99% and has fallen after six consecutive days of gains. Despite a positive performance over the past week and month, with returns of 11.96% and 5.94% respectively, the stock has a troubling long-term trajectory, showing a year-to-date decline of 44.83% and a staggering 62.24% drop over the past year. The company has reported negative results for the last seven quarters, indicating weak fundamental strength, particularly with a negative book value and a poor EBIT to interest ratio. This has contributed to the stock's recent downturn, as investor confidence appears to be waning.
In the broader market context, while the Sensex has shown a slight gain of 5.58% year-to-date, Dish TV India’s performance starkly contrasts this trend, highlighting its struggles in the market. The stock's recent underperformance relative to the benchmark is evident, especially given its significant losses over the past year and three years compared to the Sensex's positive returns. The lack of domestic mutual fund investment further underscores the market's cautious stance towards the company, suggesting that institutional investors may not be comfortable with its current valuation or business outlook.