Why is Dish TV India falling/rising?

As of 17-Jul, Dish TV India Ltd is experiencing a decline in its stock price, currently at 5.89, which reflects a decrease of 0.04 or 0.67%. The stock has been losing value for the last two days, with a total drop of 2.32% during this period. Over the past week, the stock has underperformed with a return of -2.00%, contrasting sharply with its performance over the last month, where it gained 18.04%. However, the long-term outlook remains concerning, as the company has reported negative results for seven consecutive quarters, indicating weak financial health with a negative book value and poor ability to service its debt. Additionally, the stock's liquidity has decreased, with delivery volume falling by 53.4% compared to the five-day average, suggesting waning investor interest.
In the broader market context, the Sensex has also seen a decline of 1.12% over the past week, indicating a general downturn in the market. However, Dish TV's performance is notably worse, reflecting its struggles compared to the benchmark. The stock's long-term performance has been significantly below par, with a staggering decline of 61.30% over the past year, while the Sensex has gained 5.27% year-to-date. The lack of investment from domestic mutual funds, which hold 0% of the company, further underscores the market's lack of confidence in Dish TV's prospects, contributing to its ongoing price decline.