Why is Dish TV India falling/rising?

As of 21-Jul, Dish TV India Ltd's stock price is currently at 5.88, reflecting a decrease of 0.12, or 2.0%. The stock has shown a performance today that outperformed its sector by 0.37%. In terms of returns, over the past week, the stock has increased by 0.68%, and over the past month, it has risen significantly by 18.79%. However, the stock has a concerning long-term outlook, with a negative book value and a weak ability to service its debt, as evidenced by a poor EBIT to Interest ratio of 1.17. The company has reported negative results for the last seven consecutive quarters, with net sales falling by 15.7% compared to the previous four-quarter average, contributing to its overall decline of 60.54% over the past year.
Broader market context indicates that while the stock has outperformed its sector recently, it has significantly underperformed the broader market, with the BSE500 generating a return of 1.63% over the last year. The stock's liquidity appears adequate, but the lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's prospects. Despite a recent uptick in investor participation, the overall negative sentiment surrounding the company's financial health and performance continues to exert downward pressure on the stock price.