Why is Dish TV India falling/rising?

As of 22-Jul, Dish TV India Ltd is experiencing a decline in its stock price, currently at 5.74, which reflects a decrease of 0.14 or 2.38%. The stock has underperformed its sector by 1.3% today and has been on a consecutive downward trend for the last two days, resulting in a total loss of 4.33% during this period. Over the past week, the stock has seen a significant decline of 4.81%, while it has shown a modest increase of 15.96% over the past month. However, the long-term performance remains concerning, with a staggering drop of 61.53% over the past year. The company has reported negative results for the last seven consecutive quarters, which has contributed to its weak long-term fundamental strength, characterized by a negative book value and a poor EBIT to interest ratio.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has only declined by 0.47% over the past week. The stock's liquidity appears adequate, with a notable increase in delivery volume, suggesting some investor interest despite its poor fundamentals. The lack of domestic mutual fund investment, which stands at 0%, indicates a lack of confidence in the company's prospects, further exacerbating its risk profile. Overall, the combination of negative financial results, weak debt servicing ability, and underperformance relative to both the market and its sector has led to the stock's current decline.