Why is Dish TV India falling/rising?

As of 25-Jul, Dish TV India Ltd is experiencing a decline in its stock price, currently at 5.45, which represents a decrease of 0.24 or 4.22%. The stock has underperformed its sector by 1.47% today and has been on a consecutive downward trend for the last five days, resulting in a total decline of 9.17% during this period. Additionally, the company has reported negative results for the last seven consecutive quarters, with net sales falling by 15.7% compared to the previous four-quarter average. The stock's performance over the past year has been particularly poor, with a staggering return of -65.26%, significantly worse than the broader market's negative return of -0.19%. The company's weak long-term fundamentals, including a negative book value and a poor EBIT to interest ratio, further contribute to the stock's downward movement.
In the broader market context, Dish TV India's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex, which has seen a slight decline of only 0.36% over the past week. The DTH/Cable sector has also faced challenges, with a decline of 2.63%. The stock's liquidity appears to be diminishing, with a significant drop in delivery volume, indicating reduced investor participation. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's prospects, further exacerbating the stock's decline. Overall, the combination of poor financial performance, negative investor sentiment, and sector-wide challenges has led to the current downward trend in Dish TV India's stock price.