Why is Dish TV India falling/rising?

As of 10-Sep, Dish TV India Ltd is currently priced at 5.42, reflecting a slight increase of 0.01, or 0.18%. Despite this minor uptick, the stock has been underperforming its sector by 0.67% today. Over the past week, the stock has shown a return of +6.48%, which is significantly higher than the Sensex's +1.06%. However, the stock's long-term performance is concerning, with a year-to-date decline of -47.63% and a staggering -61.59% drop over the past year. The company has reported negative results for the last eight consecutive quarters, with a recent fall in net sales of -4.16% and a weak EBIT to interest ratio of 1.17, indicating challenges in servicing its debt. Additionally, domestic mutual funds hold no stake in the company, suggesting a lack of confidence in its future prospects.
In the broader market context, while Dish TV India has outperformed the Sensex in the short term, its long-term performance remains bleak, with significant underperformance compared to the benchmark over the past three years and one year. The stock's liquidity is adequate for trading, but falling investor participation, evidenced by a 10.17% drop in delivery volume, raises concerns about sustained interest. The company's negative operating profits and weak fundamental strength further contribute to its risky profile, making it a strong sell despite the recent price increase.