Why is Dish TV India falling/rising?

As of 19-Sep, Dish TV India Ltd's stock price is currently at 5.50, reflecting a decrease of 0.15, or 2.65%. The stock has underperformed its sector by 2.22% today and has experienced a consecutive decline over the last two days, resulting in a total drop of 4.35% during this period. Over the past week, the stock has fallen by 1.96%, while its performance over the last month shows a modest increase of 7.00%. However, the company has reported negative results for the last eight consecutive quarters, with a significant decline in net sales of 4.16%. The company's weak long-term fundamentals, indicated by a negative book value and a poor EBIT to interest ratio of 1.17, further contribute to the stock's downward movement.
Broader market context shows that while the Sensex has gained 0.88% over the past week, Dish TV India has lagged significantly, with a year-to-date decline of 46.86% compared to the Sensex's increase of 5.74%. The stock's liquidity appears to be declining, with a 31.92% drop in delivery volume compared to the five-day average, suggesting reduced investor interest. Additionally, domestic mutual funds hold no stake in the company, which may indicate a lack of confidence in its future performance. Overall, the combination of poor financial results, weak investor participation, and significant underperformance relative to the broader market contributes to the stock's current decline.