Why is Dish TV India falling/rising?

As of 22-Sep, Dish TV India Ltd's stock price is currently at 5.36, reflecting a decrease of 0.14 or 2.55%. The stock has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 6.78% during this period. Over the past week, the stock has underperformed the sector by 1.1%. In terms of longer-term performance, the stock has experienced significant declines, with a year-to-date drop of 48.21% and a staggering 60.18% decrease over the past year. While the stock's delivery volume has seen a rise of 7.29% against the 5-day average, indicating some increased investor participation, the overall sentiment remains negative due to the recent price movements and the lack of available positive factors.
Broader market context shows that while the Sensex has gained 0.46% over the past week, Dish TV India has declined by 5.13%, highlighting a stark contrast between the stock's performance and the broader market. The stock's performance over the last month has been slightly better, with a 3.08% increase compared to the Sensex's 1.05% gain. However, the significant underperformance over the longer term, particularly in the 3-year and 5-year periods, where the stock has lost 73.60% and 59.70% respectively, suggests ongoing challenges for the company in comparison to the overall market trends.