Why is DJ Mediaprint falling/rising?

As of 02-Jul, DJ Mediaprint & Logistics Ltd is experiencing a price increase, currently at Rs 111.40, which reflects a rise of 2.0 (1.83%). The stock has shown strong performance recently, gaining 5.29% over the last two days and outperforming its sector by 1.78% today. Despite touching an intraday low of Rs 106.55, the stock has maintained trading volumes that indicate rising investor participation, with a 20% increase in delivery volume compared to the five-day average. The company has demonstrated high management efficiency with a return on capital employed (ROCE) of 27.37% and a low debt to EBITDA ratio of 0.88, which supports its ability to service debt. However, concerns about long-term growth persist due to a significant decline in operating profit over the last five years.
In the broader market context, DJ Mediaprint's short-term return of +9.32% over the past week significantly outpaces the Sensex's gain of +0.79% during the same period. While the stock has shown positive returns in the short term, it has underperformed on a year-to-date basis with a decline of 35.06% compared to the Sensex's increase of 6.75%. This contrast highlights the stock's volatility and the challenges it faces despite recent gains. Overall, while the stock is currently rising, its long-term prospects remain uncertain due to historical performance issues.