Why is DJ Mediaprint falling/rising?

As of 04-Jul, DJ Mediaprint & Logistics Ltd is experiencing a decline in its stock price, currently at 111.80, which reflects a decrease of 1.25 or 1.11%. Today's price summary indicates that the stock has underperformed its sector by 1.4% and has fallen after three consecutive days of gains. It opened with a loss of 2.7% and reached an intraday low of Rs 108.7, suggesting a bearish trend. Despite a rising investor participation with a 35.88% increase in delivery volume, the stock's performance over the past year shows a modest return of 0.90%, while its operating profit has declined at an annual rate of 24.02% over the last five years, indicating poor long-term growth prospects. Furthermore, the stock is considered very expensive with a high enterprise value to capital employed ratio, which may deter potential investors.
In the broader market context, DJ Mediaprint's recent performance contrasts with the benchmark Sensex, which has shown a positive return of 3.01% over the past month, while DJ Mediaprint has only gained 1.22% in the same period. This underperformance highlights the stock's struggles relative to the market. Additionally, the stock's year-to-date performance is notably poor, with a decline of 34.83%, compared to the Sensex's gain of 6.77%. The combination of weak long-term growth, high valuation concerns, and recent price movements suggests that investor sentiment may be shifting negatively, contributing to the stock's current decline.