Why is DJ Mediaprint falling/rising?

As of 09-Jul, DJ Mediaprint & Logistics Ltd's stock price is currently at Rs 121.75, reflecting an increase of Rs 3.55 or 3.0%. The stock has been on an upward trend, gaining for the last three days and achieving a total return of 8.9% during this period. It outperformed its sector by 2.01% today and reached an intraday high of Rs 123.5. Additionally, the stock has shown strong performance over the past week, with a return of 9.29%, while its one-month return stands at 8.37%. The company benefits from high management efficiency, evidenced by a return on capital employed (ROCE) of 27.37%, and a low debt to EBITDA ratio of 0.88, indicating a strong ability to service its debt. However, concerns about long-term growth persist, as the operating profit has declined at an annual rate of 24.02% over the last five years.
In the broader market context, DJ Mediaprint's short-term performance significantly outpaces the benchmark Sensex, which has only increased by 0.15% over the past week. While the stock has generated a return of 6.02% over the last year, it has done so amidst a backdrop of declining operating profits, raising questions about its long-term viability. Despite trading at a discount compared to its peers, the stock's valuation appears expensive with a PEG ratio of 2, suggesting that while the recent price movements are positive, underlying financial metrics may warrant caution for investors considering the stock's future trajectory.