Why is DJ Mediaprint falling/rising?

As of 17-Jul, DJ Mediaprint & Logistics Ltd is experiencing a decline in its stock price, currently at Rs 124.00, reflecting a decrease of Rs 1.5 or 1.2%. Today's price summary indicates that the stock has underperformed its sector by 1.75% and has reversed its trend after two consecutive days of gains, touching an intraday low of Rs 120.65, which represents a 3.86% drop. Despite a strong performance over the past month with a return of 20.39%, the year-to-date return remains negative at -27.72%. The company has shown high management efficiency with a ROCE of 27.37% and a low Debt to EBITDA ratio of 0.88, but it faces challenges with poor long-term growth, as indicated by a -24.02% annual rate of operating profit growth over the last five years. In the broader market context, DJ Mediaprint's short-term performance has been slightly better than the benchmark Sensex, which has declined by 1.12% over the past week. However, the stock's year-to-date performance significantly lags behind the Sensex's 5.27% increase. The recent increase in investor participation, with delivery volume rising by 91.13% against the 5-day average, suggests some interest in the stock despite its current decline. The stock's valuation appears expensive relative to its returns, as indicated by a PEG ratio of 2.1, which may contribute to investor caution amidst the backdrop of inconsistent operating cash flow and flat results.