Why is DJ Mediaprint falling/rising?

As of 18-Jul, DJ Mediaprint & Logistics Ltd is experiencing a decline in its stock price, currently at Rs 120.50, reflecting a decrease of Rs 3.5 or 2.82%. The stock has underperformed its sector by 2.05% today and has been on a consecutive downward trend for the last two days, with a total drop of 3.98% during this period. The stock reached an intraday low of Rs 118.9, indicating significant selling pressure. Over the past week, the stock has fallen by 4.37%, contrasting with a positive return of 17.79% over the past month. While the company has demonstrated strong management efficiency and a low debt-to-EBITDA ratio, concerns about poor long-term growth, as evidenced by a -24.02% annual decline in operating profit over the last five years, weigh heavily on investor sentiment.
In the broader market context, the Sensex has only declined by 0.90% over the past week, suggesting that DJ Mediaprint's short-term performance is significantly worse than the benchmark. Despite the stock's impressive long-term returns, including a 587.67% increase over three years, the recent flat results and a negative operating cash flow have raised alarms among investors. The stock's valuation appears expensive relative to its returns, further contributing to the downward pressure. Overall, while there are positive aspects to the company’s performance, the combination of recent poor results and long-term growth concerns is driving the stock's decline.