Why is DJ Mediaprint falling/rising?

As of 25-Jul, DJ Mediaprint & Logistics Ltd is experiencing a decline in its stock price, currently at Rs 114.50, which reflects a decrease of Rs 3.8 or 3.21%. The stock has underperformed its sector today by 1.43%, touching an intraday low of Rs 111.85, which represents a drop of 5.45%. Over the past week, the stock has decreased by 4.98%, while it has shown a positive return of 12.37% over the last month. However, the stock's year-to-date performance is notably poor, with a decline of 33.26%. Despite a high management efficiency indicated by a return on capital employed (ROCE) of 27.37% and a strong ability to service debt, the stock faces challenges due to a significant long-term growth issue, as operating profit has decreased at an annual rate of 24.02% over the last five years.
In the broader market context, the Sensex has only declined by 0.36% over the past week, indicating that DJ Mediaprint's short-term performance is significantly worse than the benchmark. While the stock has outperformed the BSE500 over the last three years, its recent flat results and low operating cash flow have raised concerns among investors, leading to a 49.72% drop in delivery volume compared to the five-day average. The stock's valuation appears expensive with a PEG ratio of 1.9, despite generating a return of 5.94% over the past year, which has not translated into profit growth. This combination of factors contributes to a negative sentiment surrounding the stock, resulting in its current price decline.