Why is DJ Mediaprint falling/rising?

As of 31-Jul, DJ Mediaprint & Logistics Ltd is experiencing a decline in its stock price, currently at 111.60, reflecting a decrease of 0.9 or 0.8%. The stock has been trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 34.98% compared to the 5-day average. Over the past week, the stock has decreased by 5.66%, while it has shown a modest increase of 2.01% over the past month. Despite generating an 8.85% return over the last year, the company's long-term growth prospects appear poor, with a notable decline in operating profit over the last five years.
In the broader market context, DJ Mediaprint's recent performance contrasts with the Sensex, which has only declined by 1.22% over the past week. The company's strong management efficiency, indicated by a high ROCE of 27.37%, and its ability to service debt with a low Debt to EBITDA ratio of 0.88 times are positive factors. However, these strengths are overshadowed by concerns regarding its flat operating results and a very expensive valuation relative to its peers. The stock's performance has been inconsistent, with a significant drop in operating cash flow and a high PEG ratio of 1.9, suggesting that despite some positive returns, the stock may not be a favorable investment at this time.