Why is Dreamfolks Servi falling/rising?

As of 14-Jul, Dreamfolks Services Ltd is experiencing a decline in its stock price, currently at Rs. 155.90, which reflects a decrease of Rs. 3.25 or 2.04%. The stock has underperformed significantly, with a consecutive fall over the last 10 days resulting in a total decline of 34.36%. Today, it hit a new 52-week low of Rs. 153 and is trading below all its moving averages. Additionally, the stock has shown a substantial drop in performance over various periods, including a 67.18% decline over the past year. While the company boasts high management efficiency with a return on equity (ROE) of 32.41% and healthy long-term growth in net sales, it has also faced negative results, including a 12.8% drop in profit after tax in the latest quarter, which has contributed to the stock's downward trend.
In the broader market context, the stock's short-term performance has been notably poor compared to the benchmark, with a 12.95% decline over the past week against a 1.42% drop in the Sensex. This stark contrast indicates that while the overall market has faced challenges, Dreamfolks Services Ltd has struggled even more significantly. Furthermore, there has been a decrease in institutional investor participation, with a 5.65% reduction in their stake, suggesting a lack of confidence in the stock's future performance. This combination of poor recent results, falling investor participation, and underperformance relative to the market has led to the current decline in Dreamfolks Services Ltd's stock price.