Why is E-Land Apparel falling/rising?

As of 15-Jul, E-Land Apparel Ltd's stock price is currently at Rs. 31.03, reflecting an increase of 0.6 or 1.97%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last eight days, resulting in a total return of 17.05% during this period. Additionally, the company has shown impressive performance with a net profit growth of 123.96% and has declared positive results for the last three consecutive quarters, contributing to its strong upward movement. The stock has outperformed the sector by 0.63% today and is trading above all key moving averages, indicating robust momentum.
In the broader market context, E-Land Apparel's short-term performance is significantly better than the benchmark, with a 10.31% return over the past week compared to a decline of 1.36% in the Sensex. Over the last month, the stock has surged by 36.94%, while the benchmark has only increased by 1.79%. This strong relative performance underscores the company's market-beating capabilities, as it has generated a remarkable 244.78% return over the past year, further solidifying investor confidence amidst a generally stable market environment.