Why is Easy Trip Plann. falling/rising?

As of 11-Jul, Easy Trip Planners Ltd is experiencing a decline in its stock price, currently at Rs 10.40, which reflects a decrease of Rs 0.08 or 0.76%. The stock is trading close to its 52-week low, just 0.67% away from Rs 10.33, and is underperforming against its moving averages across various time frames. Over the past week, the stock has shown no change, while it has decreased by 5.97% over the past month and a significant 49.62% over the past year. The company has reported negative results for the last three consecutive quarters, with a notable fall in net sales of 7.37% and a substantial decline in profit after tax by 58.7%. Despite a healthy long-term growth rate in net sales, the stock's recent performance has been overshadowed by its consistent underperformance against benchmarks and a high price-to-book value ratio.
In the broader market context, the Sensex has declined by 1.12% over the past week, while Easy Trip Planners Ltd has remained flat, indicating a relative resilience in the short term despite its overall negative trajectory. The travel services sector has also faced a downturn, falling by 4.06%, which contributes to the challenging environment for Easy Trip Planners. The company's liquidity appears sufficient for trading, with a rise in delivery volume, suggesting some investor interest; however, the overall sentiment remains negative due to the company's financial struggles and underperformance compared to the broader market and its peers.