Why is Easy Trip Plann. falling/rising?

As of 11-Sep, Easy Trip Planners Ltd's stock price is currently at Rs. 8.58, reflecting a decrease of Rs. 0.09 or 1.04%. The stock has recently underperformed its sector by 1.55% and has experienced a trend reversal, falling after eight consecutive days of gains. Additionally, the stock has hit a new 52-week low of Rs. 8.24 today. Over the past year, the stock has generated a return of -58.98%, with a significant decline in net sales and profits, indicating ongoing financial struggles. The company has reported negative results for the last four consecutive quarters, with net sales falling by 18.42% and a drastic reduction in profit after tax by 95.1% compared to previous averages. Furthermore, institutional investor participation has decreased, suggesting a lack of confidence in the company's future performance.
In the broader market context, the stock's short-term return of +0.47% over the past week contrasts with the Sensex, which has increased by 1.03% during the same period. This underperformance is consistent with the stock's trend over the last three years, where it has consistently lagged behind the benchmark, generating -58.98% returns in the last year alone. The stock's liquidity remains adequate for trading, but the falling delivery volume indicates a decline in investor interest, further contributing to the downward pressure on the stock price.