Why is Ecoboard Inds. falling/rising?

As of 17-Nov, Ecoboard Industries Ltd is experiencing a decline in its stock price, currently at Rs 35.00, which represents a decrease of Rs 1.3 or 3.58%. The stock has underperformed its sector by 3.12% today and opened significantly lower, with a loss of 4.79%. It reached an intraday low of Rs 34.56. Additionally, the stock's delivery volume has decreased by 36.78% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has declined by 5.63%, while its year-to-date performance remains positive at 7.63%, and it has shown substantial growth of 58.23% over the past year. However, it has underperformed against the benchmark Sensex, which has increased by 1.69% in the last week.
Broader Market Context: In the short term, Ecoboard Industries Ltd's performance has been notably weaker than the benchmark, as it has declined by 5.63% over the past week while the Sensex has gained 1.69%. This divergence suggests that broader market conditions may be favoring other sectors or stocks, contributing to the downward pressure on Ecoboard's stock price. Despite its strong long-term performance, the recent trends indicate challenges that the company is facing in the current market environment.