Why is Econo Trade Indi falling/rising?

As of 01-Jul, Econo Trade India Ltd is experiencing a decline in its stock price, currently at 8.95, which reflects a decrease of 0.23 or 2.51%. The stock has underperformed its sector by 2.37% today and has been on a consecutive downward trend for the last two days, resulting in a total loss of 4.38%. Although the stock has shown a strong performance over the past month with a return of 24.65%, it has also faced challenges, including a profit decline of 10.3% over the past year despite a 7.44% return. The stock's valuation appears attractive with a Price to Book Value of 0.4, but its average Return on Equity (ROE) of 4.9 suggests weak long-term fundamental strength, which may be contributing to the current price decline.
In the broader market context, Econo Trade India Ltd's recent performance contrasts with the benchmark Sensex, which has gained 2.00% over the past week while the stock has lost 2.61%. This underperformance in the short term highlights investor concerns, particularly given the flat results reported in March 2025 and the stock's weaker long-term fundamentals. Despite an increase in investor participation, as indicated by a 19.95% rise in delivery volume, the overall sentiment appears cautious, leading to the stock's current downward trajectory.