Why is Econo Trade Indi falling/rising?

As of 08-Jul, Econo Trade India Ltd is experiencing a price increase, currently at 8.83, reflecting a change of 0.42 or 4.99% upward. The stock has shown a strong performance today, outperforming its sector by 5.04%. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Despite a one-year return of -8.69%, the stock has seen a significant increase of 19.65% over the past month. The recent rise in delivery volume by 38.05% against the 5-day average suggests increased investor interest. However, the stock's long-term fundamentals are weak, with an average Return on Equity (ROE) of 3.85% and a decline in profits by 10.3% over the past year, which may temper enthusiasm.
In the broader market context, Econo Trade India Ltd's short-term performance contrasts with the benchmark, as it has declined by 1.34% over the past week while the Sensex has remained relatively flat with a 0.02% increase. Although the stock has outperformed the benchmark over the past month, its consistent underperformance over the last three years raises concerns about its long-term viability. The stock's attractive valuation, with a Price to Book Value of 0.4, may provide some support, but the overall weak long-term fundamentals and the majority of shareholders being non-institutional could contribute to volatility in its price movements.