Why is Econo Trade Indi falling/rising?

As of 10-Jul, Econo Trade India Ltd is currently priced at 8.84, reflecting a decrease of 0.1, or 1.12%. The stock has recently underperformed its sector by 1.25% and has experienced a trend reversal, falling after two consecutive days of gains. Despite trading above its moving averages for 5, 20, 50, 100, and 200 days, the stock's delivery volume has significantly decreased by 40.16% compared to its 5-day average, indicating a decline in investor participation. Over the past year, Econo Trade has generated a return of -12.39%, with profits falling by 10.3%. The company has a Return on Equity (ROE) of 4.9, which, while attractive in terms of valuation with a Price to Book Value of 0.4, suggests weak long-term fundamental strength.
In the broader market context, Econo Trade's short-term performance has been relatively strong, with a 1-week return of 5.49% compared to a slight decline of 0.06% in the Sensex. However, the stock has consistently underperformed against the benchmark over the last three years, which may contribute to investor concerns. The stock's year-to-date return of 12.04% is favorable compared to the Sensex's 6.46%, yet the overall negative sentiment stemming from its long-term underperformance and declining profits could be influencing the recent price drop.