Why is Econo Trade Indi falling/rising?

As of 04-Aug, Econo Trade India Ltd is experiencing a decline in its stock price, currently at 8.92, reflecting a decrease of 0.24 or 2.62%. The stock has underperformed its sector by 4.24% today, despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a modest gain of 0.34%, and over the past month, it has increased by 5.69%. However, the stock has a negative return of 13.73% over the past year, with profits falling by 10.3%. The stock is considered to have an attractive valuation with a Price to Book Value of 0.4, indicating it is trading at fair value compared to its peers.
In the broader market context, Econo Trade India Ltd's recent performance contrasts with the benchmark Sensex, which has gained 0.16% over the past week and declined by 2.89% over the past month. While the stock has shown positive returns year-to-date at 13.05%, the overall market sentiment appears to be mixed, as indicated by the Sensex's slight increase. The majority of shareholders being non-institutional may also contribute to the stock's volatility, as their trading behavior can significantly impact price movements.