Why is EIH Assoc.Hotels falling/rising?

As of 23-Jun, EIH Associated Hotels Ltd's stock price is currently at 365.00, reflecting a decrease of 3.8, or 1.03%. The stock has been underperforming, having fallen consecutively for the last five days, with a total decline of 3.77% over the past week. Today, it opened with a significant loss of 4.28% and reached an intraday low of Rs 353. The stock's performance has been notably poor over the past month and year, with returns of -5.57% and -22.05%, respectively, while the company's profits have increased by 17.2%. Despite a low debt-to-equity ratio and positive quarterly results, the stock's long-term growth prospects appear weak, as evidenced by a modest annual net sales growth of 10.39% over the last five years and a lack of domestic mutual fund investment.
In the broader market context, EIH Associated Hotels has underperformed compared to the benchmark Sensex, which has shown a slight gain of 0.12% over the past week and a positive return of 4.81% year-to-date. This stark contrast highlights the stock's struggles, particularly as it has generated negative returns while the market has been performing well. The company's low participation from domestic mutual funds may indicate a lack of confidence in its valuation or business prospects, further contributing to its declining stock price amidst a generally favorable market environment.