Why is Ekansh Concept falling/rising?

As of 23-Jul, Ekansh Concepts Ltd is experiencing a price increase, currently at Rs 255.20, reflecting a rise of Rs 12.15 or 5.0%. The stock has hit a new 52-week and all-time high today, outperforming its sector by 4.55%. It has shown strong performance over the past week with an 18.15% increase, and it has gained 18.61% over the last six days. Additionally, the stock is trading above its moving averages across various time frames, indicating positive momentum. However, there are concerns regarding its long-term fundamental strength, as evidenced by a negative CAGR growth in net sales over the last five years and a high Debt to EBITDA ratio, which may affect investor sentiment.
In the broader market context, the stock's performance has significantly outpaced the benchmark Sensex, which has only increased by 0.11% over the past week. Ekansh Concepts has delivered a remarkable 74.79% return year-to-date, compared to the Sensex's 5.87%. Despite these impressive short-term gains, the company's weak long-term fundamentals and negative operating profits present risks that could influence future price movements. The stock's high returns over the past year, juxtaposed with declining profitability, suggest that while current investor interest is strong, underlying financial challenges remain a concern.