Why is Ekansh Concept falling/rising?

As of 28-Jul, Ekansh Concepts Ltd is experiencing a price increase, currently at Rs 295.25, reflecting a rise of Rs 13.95 or 4.96%. The stock has reached a new 52-week and all-time high today and has been on a consecutive gain streak for the last nine days, accumulating a total return of 37.23% during this period. It has outperformed its sector by 6.18% today and is trading above all its moving averages. Despite a weak long-term fundamental strength indicated by a negative CAGR growth in net sales and a high Debt to EBITDA ratio, the stock's remarkable performance over the past year, with a return of 528.06%, has contributed to its recent upward movement.
In the broader market context, Ekansh Concepts Ltd has significantly outperformed the Sensex, which has seen a decline of 1.59% over the past week, while the stock itself has surged by 27.54% in the same timeframe. This stark contrast highlights the stock's strong market position and investor interest, as evidenced by a notable increase in delivery volume. However, the company's weak fundamentals, including negative operating profits and low profitability per unit of capital, suggest that while the stock is currently rising, there are underlying risks that could affect its long-term sustainability.