Why is Elgi Rubber Co falling/rising?

As of 04-Jul, Elgi Rubber Company Ltd's stock price is currently at Rs 59.00, reflecting a decrease of Rs 1.18 or 1.96%. The stock has been underperforming, having fallen consistently over the last eight weeks and six months, generating -100% returns in both periods. Despite today's performance showing an intraday high of Rs 63.63, the stock's trading activity has been erratic, with significant volume closer to its low price. The company is facing major challenges, including operating losses and a weak long-term fundamental strength, characterized by a high Debt to EBITDA ratio and negative profit after tax figures.
In the broader market context, the stock's performance over the past week shows a decline of 4.68%, while the benchmark Sensex has only decreased by 0.69%. This stark contrast highlights the stock's significant underperformance relative to the market. Additionally, the company's poor financial health, with low growth in net sales and a substantial increase in interest expenses, further exacerbates its risk profile, making it a strong sell. Overall, the combination of negative financial results and a lack of investor confidence is contributing to the stock's downward trajectory.