Why is Elgi Rubber Co falling/rising?

As of 22-Sep, Elgi Rubber Company Ltd is experiencing a decline in its stock price, currently at Rs 70.08, which reflects a decrease of Rs 0.94 or 1.32%. The stock has been underperforming, having fallen for the last two consecutive days and generating a total return of -1.77% during this period. Additionally, it has consistently declined over the past eight weeks and six months, with returns of -100% in both timeframes. The company has also reported weak long-term fundamentals, with a low Return on Capital Employed (ROCE) of 0.71%, and negative operating cash flow, which has contributed to its poor performance.
In the broader market context, while the Sensex has shown a positive return of 0.53% over the past week, Elgi Rubber's stock has declined by 2.08%, indicating a significant underperformance relative to the benchmark. The company's weak financials, including a high Debt to EBITDA ratio and declining net sales, further exacerbate its challenges in the market. This combination of poor performance metrics and negative market sentiment has led to the stock's current downward trajectory.