Why is Elitecon Inter. falling/rising?

As of 05-Sep, Elitecon International Ltd is experiencing a decline in its stock price, currently at Rs 253.85, which represents a decrease of Rs 13.35 or 5.0%. The stock has been on a downward trend, having fallen for the last nine consecutive days, resulting in a total decline of 36.94% during this period. Additionally, the stock opened with a loss of 5% today and has not traded outside this price range. In terms of performance against benchmarks, the stock has underperformed its sector by 5.53% today. Over the past week, it has seen a significant drop of 22.59%, although it has shown a remarkable year-to-date increase of 2397.29% and a one-year increase of 15540.79%. However, there is a notable decrease in investor participation, with delivery volume falling by 52.42% compared to the five-day average, indicating reduced interest in the stock.
Broader market context shows that while the Sensex has gained 1.13% over the past week, Elitecon International Ltd's performance has sharply contrasted with this positive trend. The stock's recent struggles are evident as it has not only underperformed the sector but also the broader market, which has remained relatively stable. The significant disparity in returns, particularly in the short term, highlights the challenges faced by Elitecon International Ltd amidst falling investor interest and a lack of positive market sentiment.