Why is EMA Partners falling/rising?

As of 11-Aug, EMA Partners India Ltd is experiencing a price increase, currently at Rs. 91.55, reflecting a rise of Rs. 1.4 or 1.55%. Despite this uptick, the stock has shown a decline of 0.54% over the past week and a more significant drop of 7.06% over the last month. Today's performance indicates that the stock has outperformed its sector by 2.12%, although it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Notably, the stock hit a new 52-week low of Rs. 89.7 earlier today. However, there has been a notable increase in investor participation, with delivery volume rising by 54.64% against the 5-day average, suggesting a growing interest in the stock.
In the broader market context, EMA Partners' short-term performance has been slightly better than the benchmark Sensex, which has declined by 0.56% over the past week. However, the stock's performance over the past month is significantly worse than the Sensex, which has only fallen by 2.25%. This indicates that while the stock is currently seeing some upward movement, it remains under pressure in the longer term, as evidenced by its substantial monthly decline compared to the benchmark. Overall, while there are signs of increased trading activity, the stock's recent history of underperformance and its position below key moving averages may continue to weigh on investor sentiment.