Why is Emami falling/rising?

As of 19-Nov, Emami Ltd. is experiencing a decline in its stock price, currently at Rs 511.45, which reflects a decrease of Rs 7.55 or 1.45%. The stock has underperformed its sector today by 1.95% and has been on a downward trend for the last two days, accumulating a total loss of 1.96%. Additionally, Emami is trading below all its moving averages, indicating a bearish sentiment. Over the past week, the stock has fallen by 2.70%, and its year-to-date performance shows a significant decline of 14.93%. While the company has high management efficiency with a return on equity (ROE) of 29.50% and a low debt-to-equity ratio, its recent financial results have been disappointing, with a 30.2% drop in profit after tax and the lowest net sales recorded in the last quarter. This combination of poor financial performance and underwhelming growth prospects has contributed to the stock's recent decline.
In the broader market context, Emami's performance contrasts sharply with the benchmark Sensex, which has gained 0.85% over the past week and 9.02% year-to-date. This disparity highlights the stock's struggles relative to the overall market, as it has consistently underperformed against the BSE500 over various time frames, including the last three years and one year. The rising investor participation, indicated by a significant increase in delivery volume, suggests some interest in the stock; however, the overall sentiment remains negative due to the company's lackluster growth and declining profitability.