Why is Emami Paper falling/rising?

As of 09-Jul, Emami Paper Mills Ltd is experiencing a decline in its stock price, currently at Rs 107.10, reflecting a decrease of Rs 1.12 or 1.03%. The stock has underperformed its sector today by 1.35% and has been on a downward trend for the last two days, with a total decline of 2.49%. Additionally, the stock reached an intraday low of Rs 103.9, indicating a significant drop of 3.99%. Over the past year, Emami Paper has generated a return of -25.34%, while its profits have plummeted by 69.1%. The company has also faced negative results for the last three consecutive quarters, contributing to a high Debt to EBITDA ratio of 3.57 times, which raises concerns about its ability to service debt. Despite having a very attractive valuation with a ROCE of 12, the stock's performance has been hindered by poor long-term growth and consistent underperformance against benchmarks.
In the broader market context, Emami Paper's short-term performance has been notably better than the benchmark, with a 1-week return of +9.26% compared to the Sensex's +0.15%. However, this short-term gain contrasts sharply with the stock's long-term trajectory, as it has underperformed the BSE500 over the last three years. The stock's liquidity remains adequate for trading, but the falling investor participation, evidenced by a 24.52% drop in delivery volume compared to the 5-day average, suggests waning interest among investors. Overall, while there are some attractive valuation metrics, the ongoing financial struggles and lack of confidence from domestic mutual funds indicate a challenging environment for Emami Paper Mills Ltd.