Why is Emami Paper falling/rising?

As of 10-Jul, Emami Paper Mills Ltd is currently priced at 104.90, reflecting a decrease of 2.2, or 2.05%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 4.49%. Today's trading saw the stock reach an intraday low of Rs 103.5, with a weighted average price indicating more volume traded near this low. Despite trading above its moving averages, the stock's delivery volume has significantly decreased, suggesting a lack of investor interest. Over the past year, Emami Paper has generated a return of -25.71%, with profits plummeting by 69.1%, which raises concerns about its financial health. The company's high Debt to EBITDA ratio of 3.57 times further indicates a low ability to service debt, contributing to its negative outlook.
In the broader market context, Emami Paper's short-term performance has been relatively better than the benchmark, with a 7.25% increase over the past week compared to a slight decline of 0.06% in the Sensex. However, this short-term gain is overshadowed by the stock's long-term underperformance, as it has consistently lagged behind the benchmark over the last three years, with a staggering -25.71% return compared to the Sensex's +4.09% over the same period. The lack of domestic mutual fund investment, which stands at 0%, further reflects a lack of confidence in the company's prospects, reinforcing the stock's downward trend.