Why is Emami Paper falling/rising?

As of 14-Jul, Emami Paper Mills Ltd is experiencing a decline in its stock price, currently at Rs 100.00, which reflects a decrease of Rs 2.19 or 2.14%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in an overall return of -8.95% in the past week. Additionally, the stock has shown a significant decline of -28.55% over the past year, while its profits have decreased by 69.1%. The company's high Debt to EBITDA ratio of 3.57 times indicates a low ability to service debt, and it has reported negative results for the last three consecutive quarters, further contributing to investor concerns. The recent drop in delivery volume by 68.85% against the five-day average suggests a decrease in investor participation, which may also be influencing the stock's downward trend.
In the broader market context, the stock's performance has been notably weaker compared to the benchmark, with the Sensex showing a decline of only 1.42% over the same one-week period. While Emami Paper has outperformed the benchmark with a 4.12% gain over the last month, the year-to-date performance remains poor at -10.55%, contrasting sharply with the Sensex's gain of 5.27%. This consistent underperformance against the benchmark over the last three years, combined with the lack of domestic mutual fund investment, suggests a lack of confidence in the company's future prospects, further exacerbating the stock's decline.