Why is Embassy Develop falling/rising?

As of 07-Nov, Embassy Developments Ltd is experiencing a decline in its stock price, currently at Rs. 86.76, which represents a decrease of Rs. 3.49 or 3.87%. The stock has hit a new 52-week low of Rs. 86.05 today and has underperformed its sector by 4.01%. Over the past three days, the stock has consecutively fallen, resulting in a total decline of 7.45%. In terms of returns, the stock has shown a significant downturn, with a year-to-date decline of 25.11% and a one-year drop of 28.89%. The company's financial health is concerning, as it has reported operating losses and a weak ability to service its debt, with a negative EBIT to Interest ratio of -10.16. Additionally, the company's net sales have fallen by 16.8% compared to the previous four-quarter average, and its profitability, as indicated by a return on equity of only 0.63%, is low.
In the broader market context, the stock's performance over the past week shows a decline of 6.62%, while the benchmark Sensex has only decreased by 0.86%, indicating a significant underperformance relative to the market. The stock's long-term performance is also troubling, as it has underperformed the BSE500 over the last three years, one year, and three months. The high percentage of pledged promoter shares, at 33.58%, adds further downward pressure in a falling market, contributing to the stock's weak performance. Overall, the combination of poor financial results, weak profitability, and high promoter pledging is leading to a negative sentiment surrounding Embassy Developments Ltd, resulting in its declining stock price.