Why is Emerald Leisures falling/rising?

As of 01-Jul, Emerald Leisures Ltd is experiencing a price increase, currently at 220.75, which reflects a rise of 4.3 or 1.99%. The stock has been on an upward trend, gaining for the last six days and achieving a total return of 12.54% during this period. It has outperformed its sector by 2.85% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, the company faces challenges, including an increase in pledged promoter shares to 24.01% and a negative book value, indicating weak long-term fundamental strength. Additionally, while the stock has shown short-term gains, its long-term growth prospects are hindered by poor net sales growth and high debt levels.
In the broader market context, Emerald Leisures has outperformed the Sensex in the short term, with a 1-week return of 10.35% compared to the Sensex's 2.00%. However, the stock's year-to-date performance is concerning, showing a decline of 3.85% against the Sensex's gain of 7.11%. This juxtaposition highlights the stock's volatility and the risks associated with its negative book value and declining profits over the past year, which may deter long-term investors despite its recent price rise.