Why is Emerald Leisures falling/rising?

As of 17-Jul, Emerald Leisures Ltd is experiencing a rise in its stock price, currently at Rs 230.00, reflecting an increase of Rs 3.0 or 1.32%. The stock has shown strong performance recently, with a 10.05% increase over the past week and a 14.03% increase over the past month, significantly outperforming the Sensex, which has seen a decline of 1.12% in the same week. Today's trading saw the stock reach an intraday high of Rs 238.35, although it also dipped to a low of Rs 218. Despite this fluctuation, the stock is trading above all key moving averages, indicating a positive trend. However, there has been a notable decrease in investor participation, with delivery volume falling by 77.63% against the 5-day average. Additionally, the increase in pledged promoter shares to 24.01% raises concerns about the company's stability.
In the broader market context, Emerald Leisures' short-term performance is particularly strong compared to the Sensex, which has only gained 0.83% over the past month. While the stock has generated a modest return of 6.63% over the past year, it is important to note that the company has a negative book value and high debt levels, which contribute to its classification as a risky investment. The company's long-term fundamentals appear weak, with net sales growing at only 2.56% annually over the last five years and a return on capital employed (ROCE) at a low of 4.00%. These factors suggest that while the stock is currently rising, there are significant underlying risks that could affect its future performance.