Why is Emerald Leisures falling/rising?

As of 24-Jul, Emerald Leisures Ltd's stock price is currently at 257.00, reflecting an increase of 5.0 (1.98%). The stock has been on an upward trend, gaining for the last four days and achieving a total return of 11.98% during this period. It has outperformed its sector by 4.16% today. Additionally, the stock has shown strong performance over the past week and month, with returns of +11.74% and +28.47%, respectively. However, despite these positive movements, the company has a negative book value and weak long-term fundamental strength, with net sales growing at only 2.56% annually and a high debt-to-equity ratio, which poses risks to its valuation.
In the broader market context, while Emerald Leisures has demonstrated significant short-term gains, the benchmark Sensex has remained relatively flat, with a slight decline of 0.09% over the past week. This indicates that the stock's recent performance is particularly strong compared to the overall market. Despite the positive short-term trends, the company's long-term outlook remains uncertain due to its negative book value and declining profits, which could impact investor sentiment moving forward.