Why is Emk.Global Fin. falling/rising?

As of 21-Jul, Emkay Global Financial Services Ltd is experiencing a price increase, currently at 262.00, reflecting a rise of 3.4 or 1.31%. The stock opened with a gain of 3.63% today and reached an intraday high of Rs 268. Despite this positive movement, the stock has shown a decline in delivery volume, which fell by 63.43% against the 5-day average. Over the past year, the stock has generated a significant return of 58.79%, outperforming the BSE500 index in various time frames, including 1 year and 3 years. However, the company has a weak long-term fundamental strength, indicated by an average Return on Equity (ROE) of 10.86%, and recent negative financial results, including a decline in profit after tax and net sales.
In the broader market context, Emkay Global Financial Services Ltd has outperformed the Sensex in the short term, with a 1-week return of +1.95% compared to the benchmark's slight decline of -0.06%. This suggests that the stock is gaining traction relative to the market, despite some underlying concerns about its long-term fundamentals and investor participation. The stock's strong performance in the near term, combined with attractive valuation metrics such as a PEG ratio of 0.2 and a high ROE of 22.4, indicates that it is currently viewed favorably by investors, contributing to its rising price.