Why is Enbee Trade falling/rising?

As of 22-Jul, Enbee Trade & Finance Ltd's stock price is currently at Rs. 0.40, reflecting a decrease of Rs. 0.01 or 2.44%. The stock has been on a downward trend, having fallen consecutively for the last nine days, resulting in a total decline of 29.82% during this period. It has also hit a new 52-week low of Rs. 0.39 today. In terms of performance relative to the benchmark, the stock has significantly underperformed, with a one-week return of -18.37% compared to the Sensex's -0.47%. Despite reporting positive financial results, including a 132.64% growth in operating profit and a 100.18% increase in net sales over the last six months, the stock's long-term fundamental strength appears weak, as indicated by an average Return on Equity (ROE) of 7.73%.
Broader market context shows that while the Sensex has gained 5.18% year-to-date, Enbee Trade's stock has plummeted by 73.47% in the same timeframe. The stock's liquidity remains adequate for trading, but there has been a noticeable decline in investor participation, with delivery volume dropping by 16.72% against the five-day average. This combination of poor short-term performance, weak long-term fundamentals, and declining investor interest contributes to the stock's current downward trajectory.