Why is Ent.Network falling/rising?

As of 04-Jul, Entertainment Network (India) Ltd is experiencing a price increase, currently at 154.95, reflecting a rise of 0.6 or 0.39%. The stock has shown a positive trend, gaining 5.12% over the last three days and outperforming the benchmark Sensex, which has declined by 0.74% in the same period. The stock's performance today is in line with its sector, and it is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 158.19% compared to the 5-day average. However, the company faces challenges, including a poor long-term growth outlook, as evidenced by a decline in net sales and operating profit over the past five years, which may temper investor enthusiasm.
In the broader market context, while the stock has gained 1.61% over the past week, it has underperformed significantly on a year-to-date basis, with a decline of 13.17% compared to the Sensex's gain of 6.77%. This stark contrast highlights the stock's struggle to keep pace with the overall market despite recent short-term gains. The company's negative operating profits and reliance on non-operating income further contribute to its risky profile, which could deter long-term investors. Overall, while there are short-term positive movements in the stock price, the underlying financial challenges and historical underperformance against the market suggest caution for potential investors.