Why is Ent.Network falling/rising?

As of 24-Jul, Entertainment Network (India) Ltd is experiencing a slight increase in its stock price, currently at 147.65, reflecting a change of 0.55 or 0.37% upward. The stock has shown a performance improvement today, outperforming its sector by 0.93% and has been gaining for the last two days with a total return of 1.41% during this period. However, despite this recent uptick, the stock has faced significant challenges, including a poor long-term growth outlook with net sales declining at an annual rate of -0.08% and operating profit plummeting by -174.47% over the last five years. Additionally, the stock's performance over the past year has been dismal, generating a return of -38.22%, while its profits have decreased by -67.7%.
In the broader market context, the stock's short-term performance over the past week shows a modest gain of 0.17%, while the benchmark Sensex has slightly declined by -0.09%. This indicates that the stock is managing to hold its ground better than the overall market in the short term. However, the long-term picture remains bleak, as the stock has underperformed the BSE500 over the last three years, one year, and three months. The falling investor participation, with a significant drop in delivery volume, suggests a lack of confidence among investors, further complicating the stock's recovery prospects despite its recent gains.