Why is Ent.Network falling/rising?

As of 25-Jul, Entertainment Network (India) Ltd is experiencing a price increase, with its current price at Rs 150.95, reflecting a rise of Rs 3.3 or 2.24%. The stock has shown positive momentum, gaining for the last three days and achieving a total return of 3.67% during this period. Despite today's performance, which outperformed its sector by 4.97%, the stock has a concerning long-term outlook, with a significant decline of 37.71% over the past year. The company's financial health is questionable, as it has reported negative operating profits and a decrease in net sales, which has contributed to its risky trading status.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has gained 2.06% over the past week while the Sensex has declined by 0.36%. However, the stock's year-to-date performance remains poor, with a decline of 15.41% compared to the Sensex's increase of 4.25%. This underperformance highlights the stock's struggles despite recent gains, indicating that while there may be short-term positive movements, the overall trend remains negative in the long run.