Why is Esha Media falling/rising?

As of 24-Jun, Esha Media Research Ltd's stock price is currently at 13.23, reflecting an increase of 0.23 or 1.77%. The stock has shown strong performance recently, gaining 10.25% over the last three days and outperforming its sector by 2.08%. In terms of returns, the stock has increased by 8.80% over the past week and 26.85% over the past month, indicating a positive trend. However, it is important to note that the company has a negative book value and weak long-term fundamental strength, with poor growth in net sales and a high debt-to-equity ratio, which may raise concerns among investors.
In the broader market context, Esha Media's recent performance has significantly outpaced the benchmark Sensex, which has only increased by 0.58% over the past week and 0.41% over the past month. Despite this strong short-term performance, the stock's year-to-date return remains negative at -15.95%, contrasting with the Sensex's positive return of 5.01%. This divergence highlights the stock's volatility and the potential risks associated with its negative EBITDA and declining profits, which could impact investor sentiment moving forward.