Why is Esha Media falling/rising?

As of 11-Jul, Esha Media Research Ltd's stock price is currently at 12.87, showing no change (0.00%). The stock has outperformed its sector today by 1.05%, and it has demonstrated positive short-term returns, with a 3.79% increase over the past week and a 5.06% increase over the past month. However, the stock has a negative long-term outlook, indicated by a negative book value and weak fundamental strength, with net sales growing at an annual rate of only 32.34% and operating profit declining at -7.15% over the last five years. Additionally, the company has a high debt-to-equity ratio and has reported a significant drop in profits over the past year, contributing to its classification as a risky investment.
In the broader market context, Esha Media's recent performance contrasts with the benchmark Sensex, which has declined by 1.12% over the past week and remained flat over the past month. While the stock's short-term returns are positive, its year-to-date performance shows a decline of 18.23%, compared to the Sensex's gain of 5.58%. This disparity highlights the stock's volatility and the challenges it faces despite recent investor interest, as evidenced by a substantial increase in delivery volume.