Why is Esha Media falling/rising?

As of 14-Jul, Esha Media Research Ltd is currently priced at 12.87, with no change in price (0.00%). The stock has shown a positive performance in the short term, with a 5.49% increase over the past week, outperforming the Sensex, which declined by 1.42%. However, the stock has a concerning long-term outlook, reflected in its negative book value and weak fundamental strength, as evidenced by a significant drop in profits over the past year. Additionally, the stock's delivery volume has drastically decreased, indicating falling investor participation, which could further impact its price stability.
In the broader market context, while Esha Media has outperformed the sector today, its year-to-date performance remains poor, with a decline of 18.23%, contrasting sharply with the Sensex's gain of 5.27%. The stock's liquidity is sufficient for trading, but the high debt levels and negative EBITDA suggest that it is trading at a risky valuation compared to historical averages. This combination of factors indicates that despite some short-term gains, the overall sentiment around Esha Media remains negative due to its fundamental weaknesses and declining investor interest.