Why is Esha Media falling/rising?

As of 30-Jul, Esha Media Research Ltd is experiencing a price increase, currently at 16.43, which reflects a rise of 0.78 or 4.98%. The stock has shown strong performance recently, gaining 36.92% over the past week and 34.67% over the past month, significantly outperforming the Sensex, which has declined by 1.50% and 2.54% in the same periods, respectively. The stock has been on a consecutive gain streak for the last four days, and it is trading above all its moving averages, indicating positive momentum. However, despite these short-term gains, the company has a negative book value and a weak long-term fundamental strength, with poor growth in net sales and high debt levels, which could pose risks to its sustainability.
In the broader market context, Esha Media's recent performance contrasts sharply with the benchmark, as it has outperformed the Sensex in both the short and long term. While the stock has generated a return of 3.66% over the past year, the Sensex has only seen a marginal increase of 0.03%. This strong relative performance suggests that investor sentiment is currently favorable towards Esha Media, despite the underlying concerns regarding its financial health and profitability, which have seen significant declines. The rising investor participation, as indicated by increased delivery volume, further supports the notion that market players are optimistic about the stock in the near term, even as caution remains warranted due to its fundamental weaknesses.